Privacy Policy

We collect personal information from you through two primary sources:

• Groomer.io (Online Booking): When you book an appointment online, we collect your name, phone number, and email address through our booking platform, Groomer.io. This information is used to confirm your appointment, send reminders, and communicate with you about your pet's grooming services.
• Clover POS System (In-Store): When you visit our salon and make a purchase or check in for your appointment, we may collect your name, phone number, and email address through our Clover point-of-sale system. This helps us maintain your service history and provide better care for your pet.

The information we collect is used for the following purposes:

• To confirm and manage your grooming appointments
• To send appointment reminders and notifications
• To communicate with you about your pet's services (e.g., notifying you when your pet is ready for pickup, requesting updated vaccination records)
• To maintain your pet's grooming history and preferences
• To send marketing communications and newsletters (with your consent)

Little Jenna's or its service providers do not share or sell your information to any third party.

You can opt out of our marketing emails and Newsletter by clicking on the link at the bottom of the email.

Groomer.io is our online booking platform. When you book an appointment, your information is collected and stored securely by Groomer.io, where Little Jenna's may access it to manage your appointments and provide our services.

Clover is our point-of-sale system provider. Your transaction and contact information is processed and stored securely through Clover's systems. Your contact information (name, phone number, and email) may be transferred from Clover to MailChimp for marketing purposes. Payment card details and payment method information are never transferred — only your contact information is shared with MailChimp.

MailChimp is our email marketing provider. Your email and contact information may be added to our mailing list for newsletters and promotional communications. MailChimp and Little Jenna's Grooming keep your information private.

Our website uses cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and understand where our visitors come from. A cookie is a small text file stored on your device when you visit our website.

Types of Cookies We Use

• Essential Cookies: These are necessary for the website to function properly and cannot be disabled.
• Analytics Cookies: We use Google Analytics to understand how visitors interact with our website. This helps us improve our content and user experience. Data collected includes pages visited, time spent on pages, and how you arrived at our site.
• Advertising Cookies: We use Google Ads and Meta (Facebook) Pixel to measure the effectiveness of our advertising campaigns and to show you relevant ads on other platforms after you visit our site (remarketing).

Your Cookie Choices

When you first visit our website, you will see a cookie consent banner. You can choose to accept or decline non-essential cookies. If you decline, we will only use essential cookies required for the website to function. You can change your preference at any time by clearing your browser cookies and revisiting our site.

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, please note that blocking cookies may affect your experience on our website.

Google Analytics

We use Google Analytics 4 (GA4) to collect information about how visitors use our website. This includes information such as pages viewed, time spent on pages, device type, browser type, geographic location (city/country level), and referral sources. This data is aggregated and anonymized, meaning it cannot be used to identify you personally.

Google Analytics uses cookies to collect this information. The data is processed by Google and stored on their servers. You can learn more about how Google uses data at Google's Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google Ads

We use Google Ads to advertise our services and measure the effectiveness of our advertising campaigns. When you visit our website, Google may place a cookie on your browser to track conversions (such as when you book an appointment) and to show you relevant ads on Google and partner websites based on your visit to our site.

We track specific actions on our website, such as clicks on booking buttons, to measure our advertising effectiveness. This data helps us understand which ads are working and optimize our marketing spend.

Meta (Facebook) Pixel

We use Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of our Facebook and Instagram advertising. The Pixel collects data about your interactions with our website, such as pages viewed and actions taken (like clicking booking buttons). This allows us to show you relevant ads on Facebook and Instagram and measure how effective our ads are.

We also use the Meta Conversions API to send event data directly from our server to Meta, which improves measurement accuracy. You can learn more about Meta's data practices at Meta's Privacy Policy.

Amazon Associates

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Through our analytics and advertising tools, we may collect:

• IP address (anonymized where possible)
• Browser type and version
• Device type (mobile, desktop, tablet)
• Operating system
• Pages visited and time spent on each page
• Referral source (how you found our website)
• Geographic location (city/country level)
• Actions taken on our website (button clicks, form submissions)

We do not collect: names, email addresses, phone numbers, or any other personally identifiable information through our analytics or advertising cookies unless you voluntarily provide it through a form on our website.

You have the right to:

• Opt out of cookies: Use the cookie consent banner when you first visit our site, or clear your browser cookies and revisit to see the banner again.
• Opt out of Google Analytics: Install the Google Analytics Opt-out Browser Add-on.
• Opt out of interest-based ads: Visit Google Ads Settings or Facebook Ad Preferences.
• Request your data: Contact us to request a copy of any personal information we hold about you.
• Request deletion: Contact us to request deletion of your personal information from our systems.

• We do not run interest-based advertising campaigns that collect personally identifiable information (PII) including, but not limited to, email addresses, telephone numbers, and credit card numbers.
• We do not use or associate personally identifiable information with remarketing lists, cookies, data feeds, or other anonymous identifiers.
• We do not use or associate targeting information, such as demographics or location, with any personally identifiable information collected from the ad or its landing page.
• We do not share any personally identifiable information with Google through your remarketing tag or any product data feeds which might be associated with your ads.
• We do not sell your personal information to any third parties.

If you have any questions about this Privacy Policy, our data practices, or would like to exercise your privacy rights, please contact us at:

Little Jenna's Grooming
Email: contact@littlejennas.com
Phone: (703) 662-5400

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We encourage you to review this page periodically. The date of the last update will be noted at the top of this policy.

Last updated: April 2026